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Monthly Non-Profit: Ride for Racial Justice

Each month for the foreseeable future, we are collecting donations to send to charitable organizations and causes in the US. For 2020 and onwards, these highlighted organizations are ones that are centered around education and the fight against racism. It is clear that the specialty coffee industry, and society as a whole, has much to address regarding this long-standing issue. And a way to start is to contribute to those groups that are knowledgeable about action and teach those around them to unlearn racism. 

For the month of May, we will be collecting for Ride For Racial Justice. This will continue until the last day of the month. 

The organization “rides towards an equitable future for the sport of cycling through the power and freedom of the bicycle. Our mission is to ensure access to resources, education, and community for Black, Indigenous and People of Color (BIPOC) cyclists and to dismantle systemic racism.”

To donate, you can select the amount you wish to contribute as an add-on for your product purchases. Acaia will publicly provide proof of donations when they are sent to the organization.

In their own words:

“BIPOC leadership is our foundation. Through advocacy and lobbying, we work to enhance BIPOC leadership, voices, experiences, community and infrastructure in cycling, from global brand to local events.”

“We condemn racism and know the suffering of any one human has a lasting effect on us all as a global community. Our vision for equity in the sport incorporates the intersectionality of race, gender identity, sexual orientation and socio-economic status and includes those in all marginalized groups, including the LGBTQIA+ community, Immigrants, and Women. The way forward is together, in solidarity.”

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