Acaia was co-founded in 2013 and is headquartered in California, USA. Since then, our company has opened three branch offices in Taiwan, the Netherlands, and Japan. Established in 2017, the Netherlands office handles distribution and repair for our complete product line to European markets. Our EU webshop offers direct shipping to 34 European countries. We collaborate with over 70 resellers across the EU to distribute our products. Providing technical support and repair services is also a key function of our EU office.
Fostering relationships in the coffee community is important to us as a company. Following this ethos, our EU team paid a visit to Utrecht earlier this year. We chose this vibrant city as it has a thriving specialty coffee scene. We had the opportunity to tour several coffee spots and meet with industry partners.
During our day in Utrecht, we visited two must-see cafes: Jacques and Cupp. Followed by Van Pommeren, our authorized reseller, and Keen Coffee, an industry partner.
Jacques
Choorstraat 33, 3511KL
Jacques opened at the beginning of 2024 and is attracting considerable foot traffic. The cafe offers a variety of coffee from La Cabra, Manhattan Coffee Roasters, Uncommon, Sango, and Sprout Coffee Roasters. Our first impression of Jacques is the welcoming atmosphere and the eye-catching minimalist design. We had espresso and match on our order, both were delicious. We also enjoyed a conversation with the barista on the day.
Cupp
Nobelstraat 239, 3512 EM and Kanaalweg 59, 3527 KX
With two locations—a coffee bar and a workshop—Cupp tailors its offerings based on each venue. The cafe on Nobelstraat serves great food and coffee, while the Kanaalweg location focuses on offering training courses for home and professional baristas.
We were delighted to choose Cupp Cafe as our lunch spot. Lois and Laurens, Cupp's baristas and trainers, warmly greeted us. They made us cappuccinos to go with our lunch, which was delightful! Lois is also one of the six finalists of the Dutch Latte Art Championship 2025.
Van Pommeren
Lijnmarkt 47, 3511 KG
We have enjoyed working with our local distributor, Van Pommeren, since 2021. Van Pommeren specializes in supplying various coffee equipment, alongside Acaia products. On arrival, Robbert gave us a wonderful tour of their retail store. We also learned so much about the specialty coffee market and trends in Utrecht thanks to Robbert.
With an open setup, Van Pommeren invites customers to explore their products. We discussed product demos and workshops there, so stay tuned for updates!
Keen Coffee Bar
Ganzenmarkt 30, 3512 GE
Our final stop was at Keen Coffee, an industry partner and a well-known coffee roaster in Utrecht. Their coffee bar has a comprehensive setup of our Acaia products, including the Lunar, the Pearl, and the Orion Nano. We sampled a pour-over menu featuring their in-house coffee. Located outside the city center, Keen Coffee Bar has a relaxed atmosphere. Customers can savor their coffee rather than rush through. Like a wine menu, their unique coffee menu adds a thoughtful touch to the customer experience.
Keen's second location is the roastery which is only open for appointments.
Our day trip to Utrecht was successful in many ways! We connected with industry friends, partners, and resellers. And gained valuable insights into the city's specialty coffee scene. We returned feeling inspired, with new ideas for better supporting the coffee community. And of course, we enjoyed many excellent cups of coffee!
We look forward to organizing a trip like this again soon. Next time, perhaps we will explore Rotterdam or Amsterdam!