This June, World of Coffee returned to the city of Milan after a two-year hiatus. World of Coffee is an international industry event that welcomes guests, exhibitors, competitors, and more from across the globe. Many roasters and coffee equipment companies launch or sneak-peek exclusive new products to the thousands of attendees. The 2022 event also hosted five world coffee competitions. Over the three-day event, baristas competed in the World Latte Art Championship, World Coffee in Good Spirits Championship, World Cup Tasters Championship, World Coffee Roasting Championship, and Cezve/Ibrik Championship.
This year, some of our European team members attended the event. Unlike other years, we did not have our own booth but instead visited many of our official resellers' booths and took part in many of the events during the exhibition. We saw many brand-new products which were being demoed for the first time to the industry.
Scroll down to see some of the products and people we saw at World of Coffee!
World of Coffee was spread across two massive expo halls in the Fiera Milano Congressi conference center in the west of the city.
Many exhibitors were excited to see the Aillio stand. The Danish/Taiwanese team were presenting their Bullet roaster (intended for home roasting) and the brand-new AiO specialty coffee roaster which was being shown for the first time. The AiO is a fully-automated, green-tech specialty machine with an eye-catching modular design.
The Specialty Coffee Association’s Best New Product (BNP) Competition and Display had a large number of entries shown for the length of the event. Included in the display was the latest espresso machine by Italian manufacturers Victoria Arduino: The Black Eagle Maverick.
The Coffee Design Awards, which could be seen between the two main halls, was won by our international reseller Hasbean. The company is based out of the United Kingdom and took home the main award with their brand new redesigned coffee packaging.
Another Italian machine manufacturer attending was Dalla Corte. Their interactive display included machines such as the Mina, Evo2, and Zero Barista espresso machines, and many grinders.
The extensive Roasters Village played host to roasters, product manufacturers, and green coffee distributors from across the European continent. Placed across the village were many one-group Victoria Arduino Eagle One Prima machines with unique colorful designs especially for the 2022 event.
Brewista presented a limited-edition Artisan Gooseneck Kettle in honor of Ukraine with 100% of the proceeds from the kettle’s sale being donated to World Central Kitchen and World Vision Ukraine Crisis Response.
Our friends at ROEST presented a sneak peak look at a prototype of their upcoming P2000 roaster, which they hope to bring to the market in the next year.
A few other attractions we spotted included the Smart Espresso Profiler stand, Etzinger grinders, the extensive La Marzocco exhibition, and a few competitions.
The team at Smart Espresso Profiler also hosted a special competition on the second day of World of Coffee which gave people the chance to win a brand new Lunar 2021 scale.
We were so happy to see so many of you at this year’s event and look forward to seeing more of our resellers and customers at future coffee events.